WIKIPEDIA:

“ Sam the Sham is the stage name of the American rock and roll singer Domingo “Sam” Zamudio (born 6 March 1937, Dallas, Texas). Sam the Sham was known for his camp robe and turban and hauling his equipment in a 1952 Packard hearse with maroon velvet curtains. As the front man for The Pharaohs, he sang on several Top 40 hits in the mid-1960s, notably "Wooly Bully" and "Li'l Red Riding Hood".

Early career
Zamudio, who is of Mexican American descent, made his singing debut in second grade, representing his school in a radio broadcast. Later, he took up guitar and formed a group with friends, one of whom was Trini Lopez. After graduating from high school, Zamudio joined the Navy, where he was known as "Big Sam." He lived in Panama for six years, until his discharge.
Back in the States, Zamudio enrolled in college, "I was studying classical in the daytime and playing rock and roll at night" he recalled. "That lasted about two years, before I dropped out and became a carny."
In Dallas in 1961, Sam formed "The Pharaohs," the name inspired from the costumes in Yul Brynner's portrayal as pharaoh in the 1956 film The Ten Commandments. Sam [......] ”

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